Attendee counts:- 4,600+

American Bus Association Marketplace 2026 – Event Overview

When & Where

January 11–15, 2026

Hyatt Regency Orlando, Orlando, Florida, USA

The ABA Marketplace is the largest and most anticipated annual business event for the group travel and motorcoach industry. Over five days, tour operators, suppliers, motorcoach carriers, and destination partners come together to connect, negotiate, and build partnerships that drive the group travel economy.

Who Attends

ABA Marketplace 2026 brings together more than 3,500 industry professionals representing the full spectrum of group travel, tours, and motorcoach transportation. Attendees are focused on business development, product sourcing, contracting, and strategic partnership building.

Industry Breakdown

Attendees represent key sectors within the travel and transportation ecosystem, including:

• Motorcoach Operators & Carriers

• Tour Operators & Travel Planners

• Destination Marketing Organizations

• Hotel, Resort & Hospitality Suppliers

• Group Travel Services & Tour Product Providers

• Attractions, Museums & Entertainment Venues

• Convention & Visitors Bureaus

• Transportation Technology & Reservation Platforms

• Travel Insurance and Safety Services

• Event Planners, Cruise Partners & Specialty Tours

This mix ensures that every segment of the group travel value chain is represented.

Job Title Breakdown

ABA Marketplace attracts executives and decision-makers who influence purchasing, partnerships, and strategic direction. Common roles include:

• CEOs, Presidents & Executive Leaders

• Vice Presidents & Directors of Sales, Marketing & Business Development

• Motorcoach Schedulers, Operations & Fleet Managers

• Tour Planners, Itinerary Developers & Group Travel Specialists

• Account Managers & Supplier Relations Leads

• Hospitality Sales Directors & Destination Partnership Managers

• Transportation Procurement and Logistics Directors

• Digital Marketing & E-Commerce Leaders

• Customer Experience & Safety Managers

• Consultants and Industry Thought Leaders

This breadth of roles ensures the Marketplace is a high-impact business environment.

Geographic Breakdown

ABA Marketplace draws attendees from across the United States as well as internationally:

• Strong participation from U.S. regional and national tour planners and carriers

• Engagement from Canadian travel and bus partners

• Representation from international inbound tour operators seeking U.S. product and partnerships

• Supplier presence from North America, Europe, and global travel markets

This geographic diversity fuels a global exchange of ideas and business opportunities.

What to Expect

ABA Marketplace 2026 is designed for business acceleration and industry connection, including:

• Pre-Scheduled Appointment System — one-on-one meetings between tour operators and suppliers to negotiate product and services

• Conference Education Program — sessions on trends, marketing, logistics, safety, technology, and legislative updates

• Networking Events & Receptions — structured and informal opportunities to connect with peers and partners

• Show Floor Exhibits — destinations, attractions, hotels, motorcoach services, and travel solutions showcasing products for group travel planners

• Leadership & Trend Insights — expert speakers addressing industry evolution and future opportunities

The ABA Marketplace is the must-attend event for professionals who want to build business, forge strong partnerships, and lead growth in the group travel and motorcoach industry.