Attendee counts:- 30,300+
Dreamforce 2025 – Event Overview
When & Where
Dates: October 14–16, 2025
Location: Moscone Center, San Francisco, CA, USA,
Who Attends
Dreamforce 2025 draws a vast and diverse audience that includes:
Salesforce customers, administrators, and power users
Developers, architects, and technical leads building on the Salesforce platform
Business leaders and executives focused on digital transformation
Sales, marketing, customer-success, and operations professionals
Startup founders, partners, and ISV (independent software vendor) leaders
AI, data, and automation practitioners exploring enterprise-scale innovation
Industry Breakdown
Participants come from a wide variety of sectors, such as:
Technology & SaaS
Financial Services
Healthcare & Life Sciences
Retail & Consumer Goods
Manufacturing
Media & Communications
Non-profits & Social Impact
Public Sector
Salesforce’s broad ecosystem ensures that Dreamforce content is relevant to organizations across many verticals.
Job Title / Functional Roles
Some of the common roles you'll find at Dreamforce 2025 include:
C-level Executives (CEO, CTO, CIO)
Heads / Directors of IT, Product, Growth, and Innovation
Salesforce Admins, Architects & Developers
Data & Analytics Leaders
AI / Automation / Agentforce Engineers
Sales, Marketing & Customer Success Leaders
Partner & ISV Executives
Geographic Reach
Strong representation from across the United States, particularly from major business hubs and technology regions.
Global participation via Salesforce+, allowing international attendees to stream keynotes and sessions.
Significant presence from Salesforce’s partner ecosystem and ISVs around the world.
What to Expect
1,500+ Sessions & Trainings: Covering AI, data, CRM, architecture, agentic automation, and more.
Developer Keynote: Focused on building the Agentic Enterprise using Agentforce, Data Cloud, Salesforce Platform & Slack.
True to the Core Keynote: Deep-dive into the Salesforce product roadmap.
Dreamfest Concert: A live music event included for in-person attendees.
Certification Opportunities: Attendees can take a Salesforce certification exam as part of the conference.
Expo & Hands-On Labs: Explore AppExchange, AgentExchange, partner booths, and practical AI / automation demos.
Streaming Experience: Watch key sessions live or on demand via Salesforce+ with a specially curated digital track.
Key Themes & Focus Areas
Agentic AI & Automation: Learn how Salesforce’s Agentforce empowers enterprises to embed AI agents in workflows.
Real-Time Data: Discover how Data Cloud enables actionable insights and intelligent decision-making.
CRM Innovation: Explore the future of customer engagement and productivity using AI-first strategies.
Responsible AI: Ethical implementation and governance of agentic AI at scale.
Platform Innovation: Build and scale apps with unified, integrated tools – leveraging Slack, CRM, and AI together.
Dreamforce 2025_Attendee List
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