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Attendee counts:- 30,300+


Dreamforce 2025 – Event Overview

When & Where

  • Dates: October 14–16, 2025

  • Location: Moscone Center, San Francisco, CA, USA,


Who Attends

Dreamforce 2025 draws a vast and diverse audience that includes:

  • Salesforce customers, administrators, and power users

  • Developers, architects, and technical leads building on the Salesforce platform

  • Business leaders and executives focused on digital transformation

  • Sales, marketing, customer-success, and operations professionals

  • Startup founders, partners, and ISV (independent software vendor) leaders

  • AI, data, and automation practitioners exploring enterprise-scale innovation


Industry Breakdown

Participants come from a wide variety of sectors, such as:

  • Technology & SaaS

  • Financial Services

  • Healthcare & Life Sciences

  • Retail & Consumer Goods

  • Manufacturing

  • Media & Communications

  • Non-profits & Social Impact

  • Public Sector

Salesforce’s broad ecosystem ensures that Dreamforce content is relevant to organizations across many verticals.


Job Title / Functional Roles

Some of the common roles you'll find at Dreamforce 2025 include:

  • C-level Executives (CEO, CTO, CIO)

  • Heads / Directors of IT, Product, Growth, and Innovation

  • Salesforce Admins, Architects & Developers

  • Data & Analytics Leaders

  • AI / Automation / Agentforce Engineers

  • Sales, Marketing & Customer Success Leaders

  • Partner & ISV Executives


Geographic Reach

  • Strong representation from across the United States, particularly from major business hubs and technology regions.

  • Global participation via Salesforce+, allowing international attendees to stream keynotes and sessions.

  • Significant presence from Salesforce’s partner ecosystem and ISVs around the world.


What to Expect

  • 1,500+ Sessions & Trainings: Covering AI, data, CRM, architecture, agentic automation, and more.

  • Developer Keynote: Focused on building the Agentic Enterprise using Agentforce, Data Cloud, Salesforce Platform & Slack.

  • True to the Core Keynote: Deep-dive into the Salesforce product roadmap.

  • Dreamfest Concert: A live music event included for in-person attendees.

  • Certification Opportunities: Attendees can take a Salesforce certification exam as part of the conference.

  • Expo & Hands-On Labs: Explore AppExchange, AgentExchange, partner booths, and practical AI / automation demos.

  • Streaming Experience: Watch key sessions live or on demand via Salesforce+ with a specially curated digital track.


Key Themes & Focus Areas

  • Agentic AI & Automation: Learn how Salesforce’s Agentforce empowers enterprises to embed AI agents in workflows.

  • Real-Time Data: Discover how Data Cloud enables actionable insights and intelligent decision-making.

  • CRM Innovation: Explore the future of customer engagement and productivity using AI-first strategies.

  • Responsible AI: Ethical implementation and governance of agentic AI at scale.

  • Platform Innovation: Build and scale apps with unified, integrated tools – leveraging Slack, CRM, and AI together.

Dreamforce 2025_Attendee List

$1,224.00 Regular Price
$699.00Sale Price
  • Preview the quality and format before you buy



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