Attendee counts:- 19,600+

The FIT Expo – Event Overview

When & Where

The FIT Expo is held annually across major U.S. cities, with each edition spanning two full days of high-energy fitness, wellness, sports, nutrition, and lifestyle typically take place at large convention centers in markets such as Los Angeles, Anaheim, San Diego, and Chicago.

Who Attends

The FIT Expo attracts 40,000+ attendees per city and is one of the most recognized consumer-fitness events in the United States. Attendees include a mix of fitness enthusiasts, industry buyers, wellness professionals, and competitive athletes.

Industry Breakdown

Attendees and exhibitors represent a diverse range of sectors, including:

• Fitness & Health Clubs

• Nutrition, Supplements & Functional Foods

• Sports Performance & Strength Conditioning

• Wellness, Recovery & Rehabilitation

• Athletic Apparel, Footwear & Accessories

• Healthy Lifestyle, Weight Management & Personal Development

• Equipment Manufacturers (Home, Commercial & Boutique Studio)

• Martial Arts, MMA, Combat Sports

• Yoga, Pilates & Mind-Body Wellness

• Biohacking, Wearables & Fitness Technology

• Beauty, Skincare, Grooming & Personal Wellness Brands

  
  

Job Title Breakdown

The FIT Expo attracts professionals and decision-makers across:

• Gym Owners & Studio Operators

• Personal Trainers, Coaches & Fitness Instructors

• Group Exercise Directors & Training Coordinators

• Retail & Distribution Buyers

• Nutritionists, Dietitians & Wellness Consultants

• Physical Therapists, Chiropractors & Rehab Specialists

• Athletes, Competitors & Performance Coaches

• Product Developers, Brand Managers & Marketing Leads

• Influencers, Content Creators & Fitness Personalities

• Supplement Manufacturers & Retail Executives

  
  

Geographic Breakdown

The event draws a strong regional audience while maintaining national reach:

• 70–80% Regional visitors from the host city’s broader metropolitan area

• 20–30% Domestic attendees from other U.S. states (fitness professionals, supplement buyers, athletes)

• International attendees and exhibitors from:

  • Canada

  • Mexico

  • South America

  • Asia-based supplement, apparel & equipment manufacturers

    
    

What to Expect at The FIT Expo

• Live Fitness Competitions — bodybuilding, powerlifting, functional fitness, arm wrestling, strongman, MMA, calisthenics, and more

• Celebrity Appearances & Influencers — top fitness icons, creators, and athletes

• Workshops & Demonstrations — training technique, nutrition, recovery, and injury prevention

• Interactive Zones — obstacle courses, fitness challenges, transformation showcases

• Massive Exhibit Hall — hundreds of brands offering product demos, samples, and special show pricing

• Education Sessions — business of fitness, coaching innovation, wellness trends, and brand-building

• Community Engagement — meetups, fan interactions, and team competitions

  
  

Why Attend

The FIT Expo is the leading gathering for anyone passionate about fitness, wellness, performance, and healthy living.Attendees gain access to:

• New product launches

• Live competitions and demonstrations

• Hands-on training experiences

• Networking with industry leaders

• Exclusive deals and professional education