Attendee counts:- 33,000+
MAGIC Las Vegas 2026 – Event Overview
When & Where
Dates: February 17–19, 2026
Venue: Las Vegas Convention Center, Las Vegas, Nevada, USA
Who Attends
MAGIC Las Vegas is one of the fashion industry’s most influential B2B marketplaces, bringing together a global community of brands, retailers, sourcing specialists, designers, and decision-makers. Attendees include buyers from major department stores, chain retailers, online stores, boutiques, fashion media, influencers, and industry thought leaders.
Industry / Sector Breakdown
MAGIC Las Vegas represents the full fashion ecosystem, including:
Attendee Job Titles / Functional Roles
A broad range of retail and brand professionals attend, including:
Retail Buyers (department store, boutique, online, big-box, chain retail)
Merchandising Directors and Category Managers
Brand Owners, Founders, Designers, and Creative Directors
Product Development and Sourcing Managers
C-Suite Executives (CEO, President, COO, Owner)
Supply Chain, Operations, and Production Decision-Makers
Fashion Media, Press, Stylists, and Influencers
Sustainability and Innovation Leaders
Geographic Reach
MAGIC Las Vegas attracts a global audience each year:
Attendees and brands from more than 100 countries
Large sourcing representation from Asia, Europe, South America, and the Middle East
Strong exhibitor and buyer attendance from all regions of the United States
Why Attend / Key Benefits
A comprehensive fashion marketplace featuring apparel, footwear, accessories, and sourcing solutions in one location.
High buying power, with a large majority of attendees holding purchasing authority.
Trend discovery and next-season product launches from established and emerging brands.
Access to global manufacturers, fabric suppliers, and production partners to support scaling, sustainability, and innovation.
Robust education and networking programs including panels, workshops, trend presentations, and curated buyer-brand matchmaking.
MAGIC LAS VEGAS 2026_Attendee List
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