Attendee counts:- 32,400+
PGA Show 2026 – Event Overview
When & Where
Dates: January 20–23, 2026
Venue: Orange County Convention Center, Orlando, Florida, USA
Who Attends
The PGA Show brings together the entire global golf industry, including:
PGA of America Golf Professionals
Golf facility owners, managers, and directors
Pro-shop managers and retail buyers
Golf equipment manufacturers and suppliers
Apparel, accessories, and lifestyle brands
Resort and golf course operations professionals
Media and press covering golf business and product trends
Industry professionals focused on business development and innovation
Industry Breakdown
Attendees represent all areas of the golf and related sports ecosystem:
Golf equipment and manufacturing
Golf apparel, footwear, accessories, and lifestyle brands
Golf technology, simulators, and performance tracking
Golf course and facility operations
Training, instruction, and professional development
Retail and pro-shop purchasing
Resorts, hospitality, and leisure
Racquet sports such as pickleball, tennis, and padel
Job Title Breakdown
Common attendee roles include:
PGA Professionals and Golf Instructors
Directors of Golf and Facility Managers
Retail Buyers and Pro-Shop Owners
CEOs, COOs, and Company Founders
Product Managers and R&D Leaders
Sales, Marketing, and Business Development Executives
Innovation Managers and Technology Specialists
Media, Content Creators, and Industry Analysts
Geographical Breakdown
The PGA Show draws a global audience, including:
Attendees from across the United States
International golf professionals from Europe, Asia, the Middle East, and Latin America
Global brands showcasing new product launches
International retailers and buyers seeking U.S. market partnerships
What to Expect at PGA Show 2026
Large-Scale Expo Floor with leading and emerging golf brands
Demo Day where attendees test clubs, equipment, and technology outdoors
Industry Education Program with business, coaching, and operations sessions
Networking Events for professional connections and partnerships
Racquet Sports Showcase featuring pickleball, padel, and tennis product innovations
Product Launches & Innovation Displays highlighting the future of golf technology
Key Themes & Focus Areas
Cutting-edge golf equipment and tech innovation
Evolution of golf facility operations
Golf fashion, merchandising, and retail trends
Digital transformation within the golf industry
Sustainability and market growth strategies
Expansion into racquet sports and complementary markets
Why Attend
Meet the world’s leading golf brands and suppliers
Discover new products and market innovations
Learn from top industry educators and thought leaders
Experience hands-on testing during Demo Day
Build valuable relationships with global decision-makers
Stay ahead of trends shaping the future of golf
PGA Show 2026_Attendee List
Preview the quality and format before you buy

