Attendee counts:- 42,000+

ProWein Trade Fair 2026 – Event Overview

When & Where

March 15 – 17, 2026

Messe DüsseldorfDüsseldorf, Germany

ProWein Trade Fair is the world’s leading international trade show for wine and spirits, bringing together producers, importers, distributors, sommeliers, retailers, and industry professionals to explore trends, network, and conduct business across global markets.

Who Attends

ProWein 2026 attracts tens of thousands of professionals from the wine and spirits industry, including producers of still and sparkling wines, craft spirits distillers, importing and exporting companies, wholesale and retail buyers, sommeliers, hospitality leaders, and trade representatives seeking new products and business partnerships.

Industry Breakdown

Attendees represent the full value chain of the beverage alcohol sector, including:

• Wine Producers (regional wineries, international estates, cooperatives)

• Spirits Distillers & Craft Producers

• Importers, Exporters & Distributors

• Retailers & Specialized Wine Shops

• On-Trade & Hospitality Buyers (restaurants, hotels, bars)

• Wholesale & Supply Chain Services

• Trade Associations & Certification Bodies

• Packaging, Logistics & Fulfillment Providers

• Marketing, Branding & Digital Platforms

This broad representation makes ProWein a central sourcing and business development hub for the global beverage industry.

Job Title Breakdown

The event draws professionals and decision-makers across functional roles, including:

• CEOs, Owners & Founders

• Directors and Managers of Purchasing, Procurement & Sourcing

• Brand Managers & Category Leaders

• Export & International Business Directors

• Sommeliers & Wine Buyers

• Operations, Logistics & Supply Chain Managers

• Sales, Business Development & Account Leaders

• Marketing, Digital & E-Commerce Specialists

• Regulatory Affairs & Compliance Professionals

Attendees range from strategic leaders and brand owners to technical and operational experts shaping global beverage distribution and trends.

Geographic Breakdown

ProWein 2026 delivers a diverse international footprint, drawing participants from around the world, including:

• Europe — Germany, France, Italy, Spain, Portugal, UK, Eastern Europe

• Americas — USA, Canada, Argentina, Chile, Brazil

• Asia-Pacific — Japan, China, South Korea, Australia

• Middle East & Africa — UAE, South Africa

• Global Imports from emerging markets

This global reach enables cross-border business deals, trend exchange, and international market development.

Event Highlights

• Comprehensive exhibit halls featuring thousands of wines, spirits, craft beverages, and regional specialties

• Tastings, masterclasses & themed showcases led by industry experts and sommeliers

• Market and trend briefings exploring consumer behavior, emerging regions, and category innovation

• Buyer-supplier matchmaking, business lounges, and networking events

• Specialized segments focusing on sustainability, organic & biodynamic wines, premium spirits, and rare collections