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Attendee counts:- 3,400+


Sports Licensing & Tailgate Show 2026 — Event Overview

When & Where

  • Dates: January 21–23, 2026

  • Venue: Las Vegas Convention Center (LVCC), Las Vegas, Nevada, USA

  • Show Schedule:

    • Wednesday & Thursday: 9:00 AM – 5:00 PM

    • Friday: 9:00 AM – 2:00 PM


Who Attends

The Sports Licensing & Tailgate Show (SLATS) attracts the full sports-licensed merchandise ecosystem. The event unites licensors, licensees, retailers, manufacturers, collegiate licensing departments, and mass-market buyers in one venue.


Industry / Sector Breakdown

Participants come from a wide range of business sectors, including:

  • Licensed apparel, footwear, headwear & accessories

  • Sports merchandise and fan-gear manufacturers

  • Tailgating & outdoor fan-event products (chairs, tents, grills, drinkware, coolers)

  • Souvenirs, collectibles, toys, games & trading cards

  • Licensed home décor & housewares

  • Retail buyers: sporting goods stores, fan shops, college bookstores, gift stores, mass retailers, and online marketplaces

  • Professional & collegiate licensing organizations

  • Brand licensing agencies and merchandisers


Job Title / Role Breakdown

The show attracts decision-makers and purchasing authorities such as:

  • Licensing executives and directors

  • Brand owners and product manufacturers

  • Retail buyers, category managers & procurement leads

  • Merchandising & product development managers

  • Business development & sales directors

  • Licensing agents, consultants & brand managers

  • Operations, distribution & supply-chain managers dealing with licensed products

Professionals attending are typically responsible for sourcing new merchandise, negotiating licensing deals, and expanding product lines in sports and tailgate categories.


Geographic Breakdown

Although hosted in Las Vegas, the show serves a global marketplace, drawing:

  • Major U.S. retailers and national chains

  • Regional and specialty fan shops across North America

  • International manufacturers, suppliers, and licensors

  • Universities and collegiate licensing departments from across the United States

  • Buyers from international sporting, e-commerce, and souvenir markets

This wide geographic mix makes the show a primary hub for sourcing and licensing sports merchandise worldwide.


Why Attend / What to Expect

  • More than 300 exhibitors showcasing licensed apparel, gear, tailgate products, souvenirs, collectibles, and home goods

  • Opportunity to meet major league and collegiate licensors offering official licensing deals

  • Direct connections with both mass-market and specialty retailers

  • Strong focus on gameday and tailgate-lifestyle merchandise, a rapidly growing market

  • Access to exclusive product launches, wholesale ordering, and B2B merchandising partnerships

  • Ideal for businesses looking to expand distribution channels or secure new brand licenses

Sports Licensing & Tailgate Show 2026_Attendee List

$594.00 Regular Price
$339.00Sale Price
  • Preview the quality and format before you buy


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