Attendee counts:- 8,400+

Surface Design Show 2026 – Event Overview

When & Where

• Dates: February 4–6, 2026

• Location: Business Design Centre, London, United Kingdom

The Surface Design Show is the UK’s leading event dedicated to innovation in surface materials, finishes, and interior design solutions. It brings together designers, architects, specifiers, manufacturers, and industry partners to explore material strategy, trends, sustainability, and cutting-edge surface technologies.

Who Attends

Surface Design Show 2026 attracts a diverse audience of professionals and creatives involved in the specification, design, production, and application of surface materials across multiple sectors.

Industry / Sector Breakdown

Attendees and exhibitors represent a broad cross-section of surface design and built-environment industries, including:

• Architecture & interior design practices

• Product design studios and furniture manufacturers

• Surface material producers (wood, metal, glass, ceramics, composites)

• Finish, coating, and specialist surface technology providers

• Fabricators, installers, and contractors

• Sustainable materials innovators & eco-design specialists

• Commercial property developers and workplace designers

• Retail, hospitality, residential and exhibition designers

• Digital fabrication, 3D printing and advanced materials suppliers

• Specifiers, consultants, trend forecasters, and educators

This blend ensures that every surface—from architectural facades to interior finishes—is explored through both creative and practical lenses.

Job Title / Functional Roles

The show draws key decision-makers and hands-on practitioners from across design and construction disciplines, including:

• Architects & Senior Designers

• Interior Designers & Design Directors

• Product & Materials Specialists

• Specification Consultants & Project Managers

• Procurement & Sourcing Leads

• Sustainability & ESG Material Strategists

• Design Educators, Academics & Researchers

• Creative Technologists & Innovation Leads

• Fabricators, Installers & Technical Experts

• Brand Managers & Product Developers

Attendees are deeply involved in material selection, specification strategy, trend analysis, and product innovation, ensuring high-level professional engagement.

Geographic / Market Reach

Surface Design Show 2026 serves a global audience while anchoring strong regional participation:

• Broad representation throughout the United Kingdom

• Strong participation from Europe including design hubs in Scandinavia, Benelux, Germany, France, and Italy

• International brands and visitors from North America, Asia Pacific, Middle East, and beyond

• Global material innovators, manufacturers, and specification professionals

This global reach drives cross-border collaboration, trend visibility, and exposure to international design markets.

Why Attend / What to Expect

• Comprehensive Range of Exhibitors: Surface materials, finishes, coatings, products, installations, and prototypes from leading global brands and innovators

• Material Futures & Innovation Trail: Curated showcases of avant-garde materials, sustainable solutions, and next-generation surface technologies

• Expert Talks & Seminars: Thought leadership sessions covering material trends, design strategy, sustainable innovation, and industry insights

• Hands-On Demos & Installations: Interactive exhibits demonstrating real-world applications and technical possibilities

• Networking & Professional Exchange: Connect with architects, designers, material innovators, and industry leaders to inspire project collaborations

• Trend-Driven Content: Trend forecasts, design thinking discussions, case studies, and sustainability showcases shaping the future of surface specification

Surface Design Show 2026 is the essential destination for professionals who influence material strategy, elevate design quality, and pioneer innovative surface solutions across architecture and interiors.