Attendee counts:- 3,800+
We Are Africa North America 2025 – Event Overview
When & Where
Dates: February 17–19, 2025
Location: Grand Hyatt Nashville, Nashville, Tennessee, USA
About the Event
We Are Africa North America is a premier luxury travel trade event that connects top-tier North American travel buyers with Africa’s most exclusive tourism suppliers. Designed for high-end travel professionals, the event focuses on strengthening partnerships, promoting authentic African travel experiences, and driving business opportunities within the luxury African tourism sector.
The show offers curated meetings, immersive presentations, destination showcases, and networking experiences that help attendees build meaningful commercial relationships.
Who Attends
The event unites influential decision-makers from across the luxury travel ecosystem. Attendees include premium African travel suppliers, high-end tour operators, luxury travel advisors, travel agencies, DMCs, boutique lodges, safari operators, hotel groups, tourism boards, and conservation-based travel entities.
Industry / Sector Breakdown
Key industries represented include:
Luxury Travel & Tourism
Safari Camps and Lodges
Boutique Hotels & Resorts
Destination Management Companies (DMCs)
Tour Operators & Travel Agencies
Conservation & Sustainable Tourism
Hospitality & Experience Design
Tourism Boards & Regional Destination Marketing Organizations
Job Title Breakdown
Typical attendee roles include:
Luxury Travel Advisors
Tour Operators & Travel Planners
Product Managers & Travel Designers
Owners, Founders & CEOs of Lodges and Camps
General Managers & Sales Directors
Tourism Board Executives
Marketing & Business Development Managers
Conservation and Community Partnership Directors
Experience Curators & Guest Relations Managers
Geographic Breakdown
We Are Africa North America draws participants from:
North America (USA & Canada – key buyer markets)
Southern, Eastern, Western & Northern Africa
Indian Ocean destinations
Europe and the UK (representing global sales teams and tourism boards)
International luxury travel brands with African portfolios
Why Attend / Key Benefits
One-on-one curated meetings that match premium African suppliers with high-value North American buyers.
Access to emerging and established luxury travel products across the African continent.
Opportunities to build partnerships that increase bookings and elevate destination exposure.
Educational insights into cultural travel, conservation-led tourism, and premium experience design.
Exclusive networking sessions fostering long-term collaborations and impactful storytelling.
We Are Africa North America 2025_ Attendee List
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